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  • Off page SEO activities 2019

    • May 9, 2019
    • Posted by: Webcap
    • Category: Digital Marketing, Search Engine Optimization
    No Comments
    To those out there who on a website, a blog or any page on the internet and look for a way to make it highlight one the search engines, SEO Activities, either on page (which are those applied directly to the blog or website) or off page (the ones applied out of it) have a
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  • Why content marketing is important for any business?

    • September 2, 2018
    • Posted by: Webcap
    • Category: Digital Marketing, Search Engine Optimization, Social Media Marketing
    No Comments
    Nowadays, a small company has the possibility of competing with big brands in all areas: social networks, local SEO, promotions, etc. This includes content marketing, a digital marketing strategy that, whatever the size of a company, has as main objective to create relevant and quality content to attract potential customers. The basic concept of content
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  • How to Choose the Best Digital Marketing Agency for Your Business

    • July 13, 2018
    • Posted by: Webcap
    • Category: Digital Marketing, Search Engine Optimization, Social Media Marketing
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    Everyone who uses social media platforms for marketing campaigns is determined to achieve on thing – the campaign should go viral. The number of people who use social media is always on the rise, and this creates a perfect opportunity for businesses to run their digital marketing campaigns. The main reason why businesses make use
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  • What is SEO? How to Choose the Best SEO Company in Mumbai?

    • July 5, 2018
    • Posted by: Webcap
    • Category: Digital Marketing, Search Engine Optimization
    No Comments
    Among the most important goals for every business is to increase their customer base. This, in turn will lead to more traffic and increased sales in the long run. There are quite a number of strategies that a company can use to increase their online presence. Among them is making use of SEO. However, it
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  • Importance of having a Mobile friendly website in SEO

    • April 2, 2018
    • Posted by: Webcap
    • Category: Competitive research
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    There are a lot of changes in the internet with time. Like, a us er who can haveaccess 10 years ago can’t access the same method after 10 years. The tablets, laptops, and mobile devices are very famous for the visitors thatreach  the website. So, the optimization for such devices is really important for the
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  • Pagination-Best Practices For SEO and UX

    • November 9, 2017
    • Posted by: Webcap
    • Category: Competitive research
    No Comments
    Pagination simplifies the information hierarchy and help users not only to navigate but also to know how many pages they can access to. Accordingly, it gives them back the control that infinite scroll takes from them. Pagination issues can affect any website, from a simple blog to a heavy e-commerce site. They are not only
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  • 3 Digital Marketing Trend Coming in 2018

    • November 9, 2017
    • Posted by: Webcap
    • Category: Funding trends
    No Comments
    Keeping a pulse on Digital Marketing trends helped many businesses generate better engagement and increased brand loyalty. In fact, 2017 was an exciting year for Digital Marketing. It offered so much freedom and potential to help business owners in successfully marketing their business. Content Marketing and Mobile Marketing were king. Therefore, we were witnesses of
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  • How To Know It’s Time To Re-design Your Website

    • November 8, 2017
    • Posted by: Webcap
    • Category: Business plans
    No Comments
    Having a website is good. Having “the website” is great. In fact, your website should grow with you. It must represent your organization's needs and goals over time. To know when it’s time to redesign your website, here are four clear signs that your site needs an overhaul: Route Has Become Difficult Is your site
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  • How to Improve Bounce Rate of Your website

    • November 7, 2017
    • Posted by: Webcap
    • Category: Competitive research
    No Comments
    Bounce rate is in inverse proportion to conversion rate. It is a factor that determines the site’s search performances. Having increased bounce rate would reduce site’s search performances. Luckily, here’s some tips on how you can improve the bounce rate on your website : Content’s Readability The main reason for readers to leave quickly your
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  • Web Marketing Strategy Vs basic search engine optimization

    • November 6, 2017
    • Posted by: Webcap
    • Category: Competitive research
    No Comments
    Many confuse search engine optimization (SEO) and digital marketing. And they are indeed related. In fact, SEO is a subset of digital marketing. By definition, SEO is the process of increasing the site's visibility in search engine results by improving the quantity and quality of the traffic to this website. An SEO specialist has the
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