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  • What are the benefits of SEO?

    • February 5, 2020
    • Posted by: Webcap
    • Category: Search Engine Optimization
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    As a result of technological advancement, most of the businesses around the world have adopted SEO as a modern way of marketing their products to their customers. SEO is an effective marketing strategy because it offers a great platform where consumers can get instant purchases of products.

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  • Top digital marketing trends for 2020

    • January 3, 2020
    • Posted by: Webcap
    • Category: Blog
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    Technological advancement is changing at a considerably faster rate, so is digital marketing. Companies nowadays have embraced the digital marketing platform as a way of marketing their products and services. For this reason, most companies have been putting their brand on this platform to attract the targeted audience. However, the brand needs to be updated

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  • How to become a top web development company in Mumbai?

    • December 25, 2019
    • Posted by: Webcap
    • Category: Business plans, website designing services
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    Being the best web development company in Mumbai is not easy. The competition is tight and you really need to offer high-quality services to keep your clients satisfied. Webcap technology is definitely one of the best companies to work with when it comes to web development in Mumbai.  First of all, you will need to

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  • Benefits of Responsive Web Design

    • November 7, 2019
    • Posted by: Webcap
    • Category: website designing services
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    Responsive website design is one that can easily adapt to the visitor’s viewport. This means it can render easily depending on the size of the skin to make sure that visitors are able to access all the features of the website regardless of where they access from. The real benefit of having a responsive website

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  • What is BERT update? And how it will affect SEO?

    • October 25, 2019
    • Posted by: Webcap
    • Category: Blog
    No Comments

    BERT (Bidirectional Encoder Representations from Transformers) update refers to the Google algorithm that was implemented to help Google in the interpretation of complex long-tail search queries. As a result, only relevant searches will be displayed. Moreover, in natural language processing, it has helped Google to understand the semantic context of search terms. For this reason,

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  • Reasons why you should advertise on Facebook?

    • September 9, 2019
    • Posted by: Webcap
    • Category: Digital Marketing, Social Media Marketing
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    Facebook is right now one the biggest social media platforms out there, actually is no secret to everyone that this network created by Mark Zuckerberg in 2004 (yes, 15 years ago already) moves millions and millions of users worldwide and with over 2.2 billion active users per month the power it has of reaching groups

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  • Importance of Local SEO Services in India

    • July 5, 2019
    • Posted by: Webcap
    • Category: Search Engine Optimization
    No Comments
    In this era of the digital world, having an online presence is a direct way to reach your potential customer. Whether you own a local grocery shop or a beauty salon, Local SEO plays a major role to help your business to connect with local customers. Let’s have a look at how it works and
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  • How to choose the best PPC management company?

    • May 17, 2019
    • Posted by: Webcap
    • Category: Digital Marketing, Search Engine Marketing
    No Comments

    PPC (Pay per click) is a strategy used to grow, handle and improve the positioning on the search engines, all of this because of the companies interest to do so and have different reasons why the rather rely on experts instead of trying to put in some work running campaigns and failing, therefore, losing money

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  • Off page SEO activities 2019

    • May 9, 2019
    • Posted by: Webcap
    • Category: Digital Marketing, Search Engine Optimization
    No Comments
    To those out there who on a website, a blog or any page on the internet and look for a way to make it highlight one the search engines, SEO Activities, either on page (which are those applied directly to the blog or website) or off page (the ones applied out of it) have a
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  • Why content marketing is important for any business?

    • September 2, 2018
    • Posted by: Webcap
    • Category: Digital Marketing, Search Engine Optimization, Social Media Marketing
    No Comments
    Nowadays, a small company has the possibility of competing with big brands in all areas: social networks, local SEO, promotions, etc. This includes content marketing, a digital marketing strategy that, whatever the size of a company, has as main objective to create relevant and quality content to attract potential customers. The basic concept of content
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