Top digital marketing trends for 2020

Technological advancement is changing at a considerably faster rate, so is digital marketing. Companies nowadays have embraced the digital marketing platform as a way of marketing their products and services.

For this reason, most companies have been putting their brand on this platform to attract the targeted audience. However, the brand needs to be updated frequently for it to fit into the competitive world.

A company that is up to date with the digital marketing trends will be familiar with the new marketing trends.

Here, therefore, is a list of the top digital marketing trends for 2020 that will enable a digital marketing company to stay updated with the current marketing trends.

Influencer marketing

This is a type of marketing that uses a key leader in promoting a company’s brand. Influencers are well-known celebrities who have a great impact on the community.

This form of marketing uses a word of mouth kind of approach in advertising a certain brand. As a result, these influencers will make the target audiences to trust a company product and thus promoting higher sales.

Social messaging apps

Most people think that social messaging apps are only for sending messages and emojis. But this is not true; in fact, nowadays businesses have embraced these social messaging apps in promoting their brands.

The likes of Face book, WhatsApp, telegram, telegram, snap chat and we chat, have billions of users worldwide. Face book messenger being top of the list.

With this popularity of social messaging apps, companies have resorted to using these platforms to market their products and services to their potential customers.

Social messaging apps also allow personalization and adds value to the user experience as they allow for direct messaging.

Visual search

This is a type of marketing that allows a person to upload an image on the website and search for more specific results.

The voice search and smart speakers

With the evolution of technology, there has been an increased use of voice searches as compared to text searches.

As a result, businesses have started adopting this new digital marketing as a way of reaching out to their customers.

Page speed

Page speed is an important factor that a business should consider when it comes to the utilization of the website.

A website that takes too long to load will tend to frustrate a user and later abandon it. As most people are visiting your site to get the information, you should ensure that your page is faster enough.

A web page with faster loading speed will tend to attract more users.

Content marketing

Having knowledgeable and inspiring content on your website will not only attract potential customers, but it will also have an impact on your SEO.

This is because search engines depend on your content, making it easier to display keywords.


The use of video in digital marketing has enabled business owners to showcase the exact products and services to their potential customers.

In 2019, most of the businesses were using videos to market their products and services in Face book the life and Instagram live videos.

This trend will also be used in 2020 for digital marketing.

Interactive content

In 2020, most of the buyers are now looking for more interactive content online. Now, it’s time for content marketing to shift and give what the buyers want.

Some of the few interactive contents include; shoppable posts, AR/VR, 360-degree video, quizzes, and polls.


This upcoming digital marketing trend for 2020 is getting personal. Personal in the sense that; it directly connects with potential customers. But the main goal of digital marketing will remain – providing people with what they need.

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