- March 23, 2020
- Posted by: Webcap
- Category: Blog
The COVID-19 pandemic is one that impacted our lives at many levels. It seemed to come out of nowhere and change everything we ever knew about health, business, and commerce but also travel norms. But even among all these changes, life still has to go on and the best option we have is to adapt to the new way of living and working. The good news is that you can still take care of your business and be a successful entrepreneur by working right from the comfort of your home. In order to do that, you might want to create certain changes to adapt to the new worldwide wave in terms of businesses and how they work. Here are the major four trends generated by COVID-19 and how you can have the best response to them!
1. More people visit online stores more than physical stores
With this pandemic limiting our freedom of movement and putting the majority of us in quarantine or isolation, it is natural to see how badly impacted the physical stores are. Most stores lack clients, and they were forced to shut their doors. But there is no need to despair as you still have the virtual world to conquer!
How to respond: Move your business online
It seems that the best option for entrepreneurs nowadays is to move their businesses online in order to save their profit. You can use this social distancing phase to improve and upgrade your online business so you can still get your profit straight. And if you are focused on such a strategy, we have the best steps for you to take as soon as possible!
Design a simple website
The first thing you need to do to be present online is to create a website. Hopefully, you have one from the moment you started your business but if you don’t this is the time to invest in one. If you don’t have much experience in creating a website you should know that keeping it simple will be just as efficient. And if you want a high-quality website you can always work with a digital marketing consultant to see how you can get to such a performance. Either way, you will not be able to pass this global crisis without a good website to serve your clients and represent your company.
Get your business on Google My Business
Getting your business listed on Google My Business platform should also be one of your priorities. This platform allows you to create an account in just a matter of minutes and lists all the important details regarding your business. You can share your scheduler and contact information as well as catchy pictures that might attract new potential clients. Keep the information about your business updated under the COVID-19 pandemic situation and inform your clients about all the changes that take place.
2. People spend more time on social media
How to respond: Engage your customers on social networks
Social media is one of the most popular online paths to promote your business and gain more clients. All you have to do is create a business account on the major social media platforms and start sharing engaging content to attract attention. Keep your clients up to date with the changes your business goes through during these times. Even if some of them might find out about these changes from Google or your website, the majority will be present on social media. Stay active on your accounts and share new posts several times a week in order to stay on top of the market and do your best to gain traffic through these social media platforms.
3. Clients order products online
How to respond: Get your products online with Google Merchant Center
Now that you shared your company with the virtual world you will need to share your products as well. This is easier than you might imagine so you shouldn’t worry. E-commerce started to bloom in the past month and it looks like it will keep on this path.
To begin with, you will have to start a Google Merchant account that allows you to sell the products you upload. Google offers all the tools you need to sell your products through this platform and update prices, stocks as well as other details your clients might be interested in. This strategy will not only bring you more profit in these challenging times but it will also keep you active on the market as many other companies are shutting down completely.
4. Online advertisement becomes crucial
How to respond: Promote your business online
Advertising your business should be a constant priority for any business owner even when there is no special situation such as a pandemic. But during this period, you should upgrade your online promotion and use all the tools you have. Here are the main advertising platforms you need to pay attention to!
Google Ads – Use the right keywords on your content to get to more potential customers that are using Google as their main search engine. With Google ads, you only have to pay when people are actually clicking on your advertisement so you will not have to waste any money in this strategy. You are able to select a certain type of audience by choosing display ads, Google Maps, YouTube and Gmail.
Microsoft Advertising – After Google, Microsoft is the second-best choice. If you create an advertising strategy on Microsoft you will reach even more clients in a short period of time. The strategy will work similarly to Google ads one but the good news is that you can save some money in the process. Microsoft is cheaper than Google when it comes to this type of promotion.
Facebook’s ads – Facebook ads should be one of your options as well. These ads are some of the cheapest that you can get, and they cover Facebook, Instagram as well as Messenger. You can reach more and more clients by simply running an ad campaign and see traffic increase on your website! As you can see, even if COVID-19 changed our lives, it doesn’t mean that we don’t have enough options to keep our business going. By applying the strategies in this guide you can count on the fact that you will create the profit you need during these struggling times without having to suffer any of the consequences. Choose to be successful even during social distancing and forget about frustrations and worries.