Many confuse search engine optimization (SEO) and digital marketing. And they are indeed related. In fact, SEO is a subset of digital marketing.
By definition, SEO is the process of increasing the site’s visibility in search engine results by improving the quantity and quality of the traffic to this website. An SEO specialist has the expertise, knowledge and experience to optimize a website and bring valued traffic to it. However, Digital Marketing is a subcategory of Marketing that refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
SEO and Digital Marketing
SEO is a tool that is in the digital marketer’s tool box. It considers how search engines work, what people search for and what are they using as keywords. As for Digital marketing, it uses multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help increase a company’s overall online presence. An SEO specialist is concerned about increasing visits to a website while the digital marketing specialist is concerned about connecting brands to customers.
Integrating Digital Marketing and SEO
SMI is the new term emerging from the incorporation of Digital Marketing and SEO. It stands for Search Marketing Integration. SMI uses both SEO practices with online and offline digital marketing strategies. It’s considered as a progressive new technique that can basically be more effective at meeting overall marketing objectives as well as working together to increase the traffic of the business. It achieves the marketing goals by increasing ROI and bringing a more qualitive and professional presence to customers.