Continue digital marketing in COVID-19 times
The COVID-19 pandemic changed the life as we know it and for most of us, our professional life got the most affected. Social distancing keeps us in our homes with limited interaction to others which impacts our businesses and careers directly. But here is where digital marketing comes in place! You can use digital marketing to not only keep your small business thriving on the market, but also improve it during these challenging times.
Here are some important tips to consider when you implement your digital marketing strategy!
Get more active on social media
Social media was always a central point of digital marketing but nowadays it becomes even more important than ever. With so many people staying at home, the traffic on all social media networks increased significantly. And you can take advantage of that by advertising your business, sharing updates and creating interesting posts that will get attention. Try to engage your social media audience in order to get more potential clients and keep the ones you already have.
Update the online version of your business
Since going to stores, restaurants, movies or simply leaving the house is a challenge these days, you will notice that most people start to order everything they need online. You should move your small business online as well to keep up with the trends. If you already have a website, try to update it and make it more user friendly. List your products and services and update the way your website looks like. If you don’t have a website, this is the perfect time to create one!
It is essential to use SEO techniques to rank better on Google searches so that clients can find you. This means that you should optimize the content you already have and create new one regularly. Share your website on relevant platforms as well and try your best to be visible online during this crisis.
Invest in Pay per Click marketing
You might be familiar with Pay per Click campaigns, commonly known as PPC, but if you are not, this crisis should definitely determine you to invest in such a campaign. People stay at home and they spend time online more than ever these weeks that could turn into months. Investing in a sturdy and efficient PPC campaign will bring you more of your target audience interested in what your business has to offer. The good news is that the costs for PPC or CPC campaigns are going down a bit which helps you reach more people with little investment. By doing so, you will be one step in front of your competitors and you will gain more brand awareness online.
Create special offers
Special offers that are adapted to the current situation are also a great form or marketing. You can use all the digital marketing tools to advertise these offers. For instance, if you had a restaurant that you were forced to temporarily close, you can turn to food delivery services and advertise your offers through digital marketing. The same strategy will work with other domains of activity as long as you get creative when it comes to selling your products and services. Keep in mind that no matter how good your online offers are, if you don’t advertise them with good digital marketing strategies, you will not reach as many clients as you could.
Get ready for the come back phase
As difficult as it might seem nowadays to believe, this COVID-19 pandemic shall come to an end eventually. When that time comes you need to be ready to get active on the market again. This is when you have to think long term as well as short term. Taking your SEO strategy for instance, this one will bring you organic results in next months from now depending on the competition and keywords targeted. So, the SEO you do now will prepare you for the come back phase. Add keywords that people will be looking for when you can open your doors again and start actually receiving clients. You might need to work with a professional digital marketing company to put such a strategy together for your best interest but it is definitely worth the effort.
Don’t panic and try to stay focused on what your business goals are during these times. You can use the time off to rebuild your digital marketing strategy and upgrade your online side of the business. Even small companies will make it through these weeks or months of social distancing and some of them might even thrive. But the difference stays in the quality of your digital marketing strategy and how you utilise this time!
