PAY PER CLICK ADVERTISING CAMPAIGN
This is an optimized advertising service that we highly recommend to our esteemed customers. Internet marketing is full of advertising in different avenues. But the effectiveness cannot be accurately determined in many cases due to the nature of the medium. Sometimes customers are browsing and they may not necessarily see your advertisement or worse may not click to get into the details. ‘Pay per click’ will ensure that your advertising budget is spent only if the browsing customer clicks on that particular advertisement.
We help you launch ‘Pay per Click‘(PPC) campaigns on the fly. We offer very fast and flexible services in this arena which is our specialization. PPC campaigns are pretty simple and clear. It is highly profitable when one looks at the return on investment as the client only pays if there is a click on the advertisement. Advertisements are streamed based on the geographic location, cultural differences and customer demographics. At Webcap, we do a proper mix of strategic PPC advertising to generate maximum returns in the most promising market segments.
Our SEO expert teams are certified in search engine optimization techniques and help deliver strong and effective strategies that will merge smoothly while complementing existing campaigns stay within the budget and gain the extra competitive edge. Nothing can beat experience and that what our PPC expertise is all about and that’s what helps to get the advantage to our clients. We help in qualifying successful ‘Pay per Click’ campaigns in social media sites like Google Ad words PPC, Bing Advertising from Microsoft and Facebook. We have developed a streamlined process that help us to professionally assess, study and prepare mega online campaigns as per customer requirements and deliver it with promptness. Due to our process, the usually time consuming process is done with great ease and our customers find it extremely smooth and comfortable.
Our approach for PPC is very cost effective and we ensure desired results are obtained.
How do we go about on the strategic side to deliver the best approach to our customers?
Research is of prime importance in understanding the clients existing market. We define key performance indicators for ad campaigns; we compare what the competition is doing in the market and then only make the appropriate plans. We work on defined milestones and measure success at each milestone. Depending on the progress, we may amend the strategy for optimization as needed.
Our ‘Pay Per Click’ campaigns typically include the following –
- Research for optimized keywords: Once we study your business, we will select the most suitable SEO keywords.
- Integrated online Campaign: We use online advertising and management tools that track effectiveness and help to deliver relevant advertisement to the required time zones and various geography as desired.
- Banner and retarget campaigns: We develop suitable banner advertisements that are not too obtrusive yet welcoming to the reader’s eyes.
- We also use PPC tracking tools to gauge PPC conversion results to assure value.